We built two full environments - Dunes and City - each large enough to be split into three zones, left right and center, so visitors could enjoy every and interact with every single detail. With GM’s concept vehicles driving and flying around, lively people, and eco-conscious, futuristic architecture, we transported exhibition visitors to the breathtaking world of Arabia in the future. 

We partnered with Alanoud Alhashmi, CEO of The Futurist Company, to bring this vision in front of some of the world’s most prominent players in the industry. This was the largest and most realistically accurate 1:1 scale installation, ever.